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Jenny Greer Fares

Jenny Greer Fares

Brand Consultant, Creative Director, Designer, Illustrator for Sound Mind Creative

With a background in working with the brand standards of corporations like Coca-Cola, M&M Mars, and UPS, Jenny Greer Fares is a schooled veteran of the brand building process. Sound Mind Creative is really good at creating brands from the ground up, reinventing brands, and working inside existing design standards. Basically, they are experts at building and maintaining vibrant brand identity systems, meaning we understand the power of visual consistency and the details of that are fonts, colors, photography, words and so much more. As Creative Director, Jenny can not only come up with meaningful design that tells a story in a direct way, we can also help you establish your brand voice through naming, messaging and brand purpose statements. Her group creative facilitation style has made her one of the best at designing for large organizations with multiple stakeholders.

A creative force to be reckoned with, Jenny Greer Fares has been an active player in Asheville’s artistic community for nearly thirteen years. Jenny is a mover, shaker, and all around crowd rouser. In 2015, she was featured on the cover of Asheville Citizen-Times for creating a “legacy of innovative music programming” for the city. She founded Music Video Asheville and the Brown Bag Songwriting Competition and led her band, Asheville folk favorite, Jen and the Juice for nearly 10 years. She was honored to be named Best of Graphic Design in WNC by Mountain Xpress readers in 2012 and 2013.

She served on the executive board of the River Arts District Business Association (RADBA), leading a branding workshop for the RAD and street clean up projects. She was a speaker at the Asheville Arts Council’s Design Symposium this past June and hosts a monthly design meetup called Mega Bites with a new organization called the Asheville Design Salon.